Michael Butterworth, Author at Fresh Cup Magazine https://freshcup.com/author/michael-butterworth/ Coffee Industry Stories and Insights Fri, 11 Oct 2024 13:47:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://freshcup.com/wp-content/uploads/2022/11/cropped-Untitled-512-×-512-px-2-32x32.png Michael Butterworth, Author at Fresh Cup Magazine https://freshcup.com/author/michael-butterworth/ 32 32 223497660 Surviving a Sales Slump  https://freshcup.com/surviving-a-sales-slump/ Wed, 09 Oct 2024 11:00:00 +0000 https://freshcup.com/?p=39185 How long is too long when sales are down? Here’s how any coffee shop can navigate and survive the inevitable slow periods.

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]]> 39185 Gongfu Tea, Beyond the Ritual https://freshcup.com/gongfu-tea-beyond-the-ritual/ Wed, 17 Jul 2024 11:00:00 +0000 https://freshcup.com/?p=38614 Gongfu tea, or tea brewed with a high leaf-to-water ratio and repeated short infusions, requires effort but produces aromatic and flavorful tea.

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]]> 38614 “You Begin With Soil”: How One Coffee Farmer Is Embracing Regenerative Agriculture https://freshcup.com/you-begin-with-soil-how-one-coffee-farmer-is-embracing-regenerative-agriculture/ Wed, 07 Jun 2023 11:00:00 +0000 https://freshcup.com/?p=35611 Sustainable agriculture and regenerative systems can improve coffee today—and in the future.

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]]> 35611 Grinding for a Purpose: Everything You Need To Know To Pick The Right Grinder https://freshcup.com/grinding-for-a-purpose/ Tue, 17 Jan 2023 12:00:00 +0000 http://freshcup.com/?p=7752 While espresso machines get most of the attention, grinders are the real workhorses of a café.

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]]> 7752 Don’t Call it a Comeback: Pour Overs Reclaim Prominence in Specialty Coffee Shops  https://freshcup.com/dont-call-it-a-comeback-pour-overs-reclaim-prominence-in-specialty-coffee-shops/ Wed, 02 Nov 2022 11:00:00 +0000 https://freshcup.com/?p=32664 Pour overs have shuffled on and off menus for years, but for some, the brewing method has always taken center stage.

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]]> 32664 Please Push No More: New Wave Tampers https://freshcup.com/new-wave-tampers/ Tue, 27 Sep 2022 11:00:00 +0000 http://freshcup.com/?p=12763 A new crop of tampers is changing how baristas make espresso.

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]]> 12763 One Style For All: Is Omni Roasting For You? https://freshcup.com/omni-roasting/ Tue, 09 Aug 2022 11:00:00 +0000 http://freshcup.com/?p=8108 Do espresso and filter coffee really need different roast profiles?

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]]> 8108 Lazika Shows the Untapped Potential of Turkish Tea https://freshcup.com/lazika-shows-the-untapped-potential-of-turkish-tea/ Mon, 01 Aug 2022 11:00:00 +0000 https://freshcup.com/?p=31591 By reintroducing care-driven harvesting practices and presenting consumers with a variety of different tea styles, Lazika hopes to improve the quality of Turkish tea.

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]]> 31591 Don’t Let It Build Up: On Scale Prevention https://freshcup.com/scale-prevention/ Thu, 30 Jun 2022 11:00:00 +0000 http://freshcup.com/?p=6509 Tackling mineral deposits in brewing: how you can prevent scale buildup and prolong the life of your brewing equipment.

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]]> 6509 Triangulate Your Career: Should Baristas Consider Getting Q Grader Certification? https://freshcup.com/q-grader-certification-for-baristas/ Mon, 20 Jun 2022 11:00:00 +0000 http://freshcup.com/?p=9696 Is Q certification worth it for baristas to pursue? The answer depends on where you want to go in your career.

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