Marketing & Branding Archives - Fresh Cup Magazine https://freshcup.com/category/retail-commerce/marketing-branding/ Coffee Industry Stories and Insights Fri, 06 Dec 2024 15:10:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://freshcup.com/wp-content/uploads/2022/11/cropped-Untitled-512-×-512-px-2-32x32.png Marketing & Branding Archives - Fresh Cup Magazine https://freshcup.com/category/retail-commerce/marketing-branding/ 32 32 223497660 Punch Cards, Points, and Perks: Which Coffee Loyalty Programs Work Best? https://freshcup.com/punch-cards-points-and-perks-which-coffee-loyalty-programs-work-best/ Fri, 06 Dec 2024 12:00:00 +0000 https://freshcup.com/?p=39589 Stamp cards are just the beginning. Beyond rewarding patrons, these four loyalty program options offer business owners room to experiment—and the opportunity to deepen customer engagement.

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]]> 39589 Designing for the Future: The Evolution of Coffee Shop Packaging https://freshcup.com/designing-for-the-future-the-evolution-of-coffee-shop-packaging/ Fri, 25 Oct 2024 11:00:00 +0000 https://freshcup.com/?p=39330 Coffee shop packaging has come a long way from the days of plain paper cups and stamped sleeves. Today, more and more cafes are using custom packaging to promote their brands and create memorable experiences.

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]]> 39330 Designing a Good Coffee Bag Is Harder Than You’d Think https://freshcup.com/designing-a-good-coffee-bag-is-harder-than-youd-think/ Fri, 27 Sep 2024 11:00:00 +0000 https://freshcup.com/?p=39075 Great design can get a coffee bag noticed, but the details are what really connect with customers. So how should roasters decide which information matters most on a bag of coffee?

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]]> 39075 Every Coffee Business Owner Needs To Ask Their Customers These Five Questions https://freshcup.com/every-coffee-business-owner-needs-to-ask-their-customers-these-five-questions/ Wed, 04 Sep 2024 11:00:00 +0000 https://freshcup.com/?p=38899 Your cafe’s customer experience is now a more important differentiator than the quality of your coffee—and that means regular customer surveys are a critical part of your success.

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]]> 38899 The Coffee Marketing Pyramid https://freshcup.com/the-coffee-marketing-pyramid/ Wed, 31 Jul 2024 11:00:00 +0000 https://freshcup.com/?p=38713 An excerpt from our forthcoming coffee shop handbook gives business owners everything you need to know about coffee marketing strategy.

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]]> 38713 When Is the Right Time for Coffee Roasters to Rebrand? https://freshcup.com/when-is-the-right-time-for-coffee-roasters-to-rebrand/ Fri, 26 Jul 2024 11:00:00 +0000 https://freshcup.com/?p=38687 A rebrand is more than just a new logo or color scheme. Timing it right can amplify a coffee brand's visibility and growth.

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]]> 38687 Branded Coffee Cups: 11 Examples Of Cups We Love  https://freshcup.com/branded-coffee-cups-11-examples-of-cups-we-love/ Fri, 22 Dec 2023 12:00:00 +0000 https://freshcup.com/?p=37275 Branded coffee cups help create brand recognition and attract new customers, but what does it take to make a cup truly stand out?

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]]> 37275 This Cafe is Loosely Inspired by a Real Movie https://freshcup.com/this-cafe-is-loosely-inspired-by-a-real-movie/ Fri, 22 Sep 2023 11:00:00 +0000 https://freshcup.com/?p=36747 At first glance, Guilder may seem like any other coffee shop. When guests enter the cafe in the Alameda-Irvington neighborhood in northeast Portland, they’ll likely first notice the abundant natural light. Green vines cascade over the white subway tile wall behind the counter—a modern bar designed with patterned pink, gray, and cream tiles. To the left, a…

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]]> 36747 Navigating the New Rules of Instagram https://freshcup.com/navigating-the-new-rules-of-instagram/ Wed, 02 Aug 2023 11:00:00 +0000 https://freshcup.com/?p=36135 Be silly, have, make videos and jump on the carousel: here are the new rules to increasing engagement for coffee shops on Instagram.

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]]> 36135 Are Branded Coffee Cups Worth The Higher Cost? https://freshcup.com/are-branded-coffee-cups-worth-the-higher-cost/ Fri, 28 Jul 2023 11:00:00 +0000 https://freshcup.com/?p=36129 Are your coffee cups working for you? Say goodbye to costly ad spend and invest in branded cups that'll turn heads and build your brand awareness.

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